Irontide strives by the mindset that there is always more to do. More things to see, more things to try, more things to learn, more places to explore. As Benjamin E. May's once quoted:
"The tragedy of life is often not in our failure, but rather in our complacency; not in our doing too much, but rather in our doing too little; not in our living above our ability, but rather in our living below our capacities."
With this mindset we believe that individuals are actively exploring new activities, learning new crafts, and making the most of their time.
Despite our need to explore and embark on our greatest adventure, sometimes we aren’t able to fulfil that need due to certain limitations. Upon one of our outdoor fishing trips we realized that there was nothing on the market providing high performing technology that helped bring comfort and convenience to our outdoor endeavour. We faced the major problem of having nowhere to store our valuables unless we brought along many bags with us. Also the fabrics that were used were not functional and did not last.
We realized that issues were recurring problems and that there had to be a more better solution- a modern solution.
We engineer and deliver apparel that is able to function in a range of different activities, environments and geographies.
Our apparel is designed as a tool to help you achieve your goals by providing functionality and durability.
As we are continuously exploring new designs and technologies, we come closer to creating the optimal product that will allow you to operate at your full potential.
All our products focus on three core pillars: comfort, versatility and performance.
Value is our focus.
The goal is to allocate our resources to deliver the best quality product. As adding features to a garment increases its cost, we believe that the value of the function must outweigh the added cost. If adding one feature to a garment provides two functions to the wearer, then we've done our job.
New innovative products will have to save you time or money over your old products. Now you won't have to choose between picking three different shorts depending on the activity, now you can just buy one short because it has the most multifunctional design with a durable construction.